Lead capture
Import or add prospects with structured fields so research and handoffs stay consistent across the team.
About ProspectB2B
Sobre
ProspectB2B is the outbound execution layer for B2B teams: capture leads, segment with intent, run cadences, and manage a daily queue with Kanban-style pipeline visibility.
We focus on operator reality. No inflated promises, no data resale, and no forced CRM replacement. Just a clean, repeatable system for sales prospecting tools that keeps outbound ops accountable.
Key takeaways
What to know in 60 seconds
A fast scan of how ProspectB2B fits into B2B prospecting software decisions.
- ProspectB2B is outbound workflow software, not a list vendor or data provider.
- It is a sales engagement execution layer that keeps cadences and daily queues consistent.
- Kanban-style pipeline visibility keeps SDR workflow and outbound ops transparent.
- Most teams keep their CRM as the system of record and run ProspectB2B alongside it.
- Trust documentation is public: Security, Editorial Policy, and Methodology.
Why we exist
Built from operator pain, not theory
Outbound fails when the workflow drifts: spreadsheets fork, context gets lost, and accountability fades. ProspectB2B exists to stop that drift.
We watched teams run the same playbook on four tools: a spreadsheet for lead capture, a notes document for segmentation, a calendar for follow-ups, and a CRM that never showed what was actually due today. The result was missed follow-ups, disconnected context, and a pipeline that looked busy but lacked real next steps.
ProspectB2B was built as outbound sales software that forces clarity: every lead is captured with consistent fields, every segment has a reason to exist, every cadence step becomes a due task, and every pipeline stage shows what the team should do next. It is an execution layer that keeps sales prospecting tools grounded in operator reality.
What we build
Outbound workflow software, focused on execution
ProspectB2B is designed to make outbound work repeatable: capture, segment, cadence, queue, and review.
Segmentation
Tag by ICP, industry, and intent so outbound operations stay targeted and auditable.
Cadence software
Build multi-step touchpoint sequences that turn best practices into a daily execution plan.
Daily queue
Every step lands in a single queue so SDRs work what is due without guessing or chasing reminders.
Kanban pipeline
Track outbound pipeline stages and next actions with Kanban-style visibility built for sales engagement.
Review loop
Audit outcomes, adjust segmentation rules, and keep the system clean without spreadsheet debt.
For a deeper product view, see the Product overview or explore operator guidance in Resources and the Blog.
How it works
From lead capture to review loop
A simple, auditable workflow for outbound sales software: Capture, Segment, Cadence, Daily queue, Pipeline visibility, Review loop.
- Capture - Import or add leads with consistent fields so every record has a usable baseline.
- Segment - Tag by ICP, use case, and priority so the right cadence is always assigned.
- Cadence - Build touchpoint sequences that match the buying cycle and timing.
- Daily queue - Work what is due today from one list, keeping follow-up accountable.
- Pipeline visibility - Track outbound stages in a Kanban view so ownership is obvious.
- Review loop - Audit replies, bounce rates, and outcomes to refine segments and copy.
Example workflow: A founder imports 120 accounts, segments by industry, assigns a 10-touch cadence, and reviews the daily queue each morning. Replies and outcomes are reviewed weekly, then synced back to the CRM. This is a hypothetical scenario to show the operating rhythm.
Who it is for
Built for teams running outbound every day
ProspectB2B is for operators who need a clear SDR workflow, visible outbound ops, and a queue that does not depend on tribal knowledge.
SDR teams
Keep daily execution consistent and track every touchpoint without jumping between tools.
Founders and sales leads
Start with a tight segment, run a cadence, and see what actually moves the pipeline.
Agencies and consultants
Keep client outreach organized with clear ownership, due dates, and review checkpoints.
Outbound ops and RevOps
Maintain consistent fields, segmentation rules, and review loops without slowing the team down.
B2B prospecting teams
Use a single system to run sales prospecting tools with cadence and queue discipline.
Lean outbound groups
Avoid stack sprawl while keeping pipeline management for outbound visible and accountable.
When it is not a fit
- You need a CRM to serve as the full system of record for enterprise reporting.
- Your sales motion depends on complex custom objects and multi-team approvals.
- You are looking for a data vendor or lead list provider.
- You expect a tool to fix poor segmentation without changing your process.
Operating principles
How strong outbound systems stay clean
These principles keep outbound workflow software practical and repeatable, even as teams scale.
- One owner per record, one queue per day. If ownership is unclear, the step is not ready.
- Segment before you write. Relevance comes from ICP clarity, not clever copy.
- Every cadence has an exit rule. If it is not clear, reps will guess.
- Review outcomes weekly and update segmentation rules before editing the script.
- Sync outcomes back to the CRM or system of record to protect reporting quality.
Data hygiene
Clean data is a workflow, not a one-time project
Outbound workflow software only works when the underlying records stay accurate. We treat data hygiene as a repeatable operating practice, not a cleanup sprint.
Every outbound system creates drift: contacts change roles, companies shift focus, and segments evolve. ProspectB2B keeps this visible by tying every cadence step to a record with clear ownership. When a record is incomplete, it is obvious. When a segment stops responding, the review loop pushes you to validate the list before blaming the copy.
This is the difference between a busy pipeline and a usable pipeline. Pipeline management for outbound depends on knowing what is real today, not what was true six months ago. That is why we emphasize weekly review cycles and a single daily queue with an accountable owner.
Lightweight hygiene checklist
- Verify the record has an owner, a segment, and a next step before it enters a cadence.
- Remove or update any record with repeated bounces or opt-out requests.
- Audit stale stages monthly and reset anything without recent activity.
- Log one reason for every reply: relevance, timing, or not a fit.
- Sync outcomes back to the CRM for accurate reporting.
If you need structure around data handling, review the Methodology page and the Security overview.
Positioning
What we are / what we are not
Clear boundaries make evaluation easier. ProspectB2B is an outbound workflow execution layer, not a data vendor or a guaranteed CRM replacement.
What we are
- B2B outreach software that keeps execution consistent and visible.
- Cadence software with a daily queue for SDR workflow and outbound ops.
- Pipeline management for outbound with Kanban-style stages and clear ownership.
- Sales engagement execution layer that complements a CRM.
What we are not
- We do not sell lead lists or B2B data.
- We do not position ProspectB2B as a data provider.
- We are not a replacement for every CRM use case.
- We do not claim guaranteed performance or outcomes.
Where we fit best
ProspectB2B fits when teams need outbound workflow clarity more than heavy customization. Keep your CRM for reporting, and run outbound execution here.
Explore segmentsComparison
When to use ProspectB2B vs a full CRM
Honest positioning for buyers comparing outbound sales software and CRM systems.
| Need | ProspectB2B | Full CRM |
|---|---|---|
| Daily outbound execution | Built for daily queues, cadences, and SDR workflow. | Often requires customization to surface tasks clearly. |
| System of record | Works as an execution layer, not the main record for all teams. | Designed to be the source of truth for pipeline reporting. |
| Speed of iteration | Lightweight segmentation and cadence changes. | Changes may require admin support and process updates. |
| Outbound pipeline visibility | Kanban-style stages tailored for outbound workflows. | Pipeline views are broad and often revenue-focused. |
| Compliance and auditing | Supports responsible outreach practices and review loops. | Often stronger for enterprise controls and long-term reporting. |
Responsible outreach
Compliance-aware, operator-first outreach
Responsible outbound keeps relevance high and risk low. This section is not legal advice.
CAN-SPAM basics
Provide accurate sender information, avoid deceptive subject lines, and include a clear opt-out option.
Relevance and consent
Keep segmentation tight and only contact prospects when the message is clearly relevant to their role.
Deliverability hygiene
Monitor bounces, suppress opt-outs immediately, and review response signals weekly.
For more on how we handle content and data handling standards, see Editorial Policy and Methodology.
Trust and methodology
Built with transparent documentation
Trust links are public and maintained. Review how we approach security, editorial integrity, and methodology.
Security
High-level security practices and data flow expectations.
Visit SecurityEditorial Policy
How we publish and correct guidance content for outbound operators.
Read Editorial PolicyMethodology
How directory data is compiled and how to validate it before outreach.
View MethodologyIf you need a deeper walkthrough, use the Contact page to reach the team.
Founders
Founders and leadership
The following facts are provided by the company and reflect founder experience in marketing and sales software.
The founders have 11 years working in marketing and sales software. They have founded and sold 2 successful startups.
Carlos Henrique Soccol
Co-founder
LinkedIn profileNicholas Dias
Co-founder
LinkedIn profileVinicius Soccol
Co-founder
LinkedIn profileObjections we hear
Direct answers for common concerns
These are the most common objections we hear when teams evaluate outbound sales software.
We already have a CRM
Great. ProspectB2B is designed to complement your CRM by handling execution.
We need data, not software
We do not sell data. ProspectB2B is a workflow layer that helps you run outreach.
Our cadences are messy today
Start with one tight cadence and expand only after the daily queue is stable.
We have a small team
Small teams benefit most from a single queue and clear ownership.
We need complex automations
ProspectB2B prioritizes speed and clarity over heavy automation.
We are worried about compliance
Responsible outreach is built into the workflow with opt-outs and review loops.
Our reps skip updates
The daily queue makes next steps visible so updates are part of execution.
We need proof of quality
Review the trust documentation and run a small pilot segment.
We sell into multiple segments
Segmentation tags keep cadences distinct without losing global visibility.
Glossary
Outbound workflow terms, plain English
Definitions built for buyers comparing sales prospecting tools.
Cadence
A multi-step outreach sequence with timing and ownership defined.
Touchpoint
A single outbound action such as an email, call, or LinkedIn message.
ICP
Ideal Customer Profile, the criteria that define your best-fit accounts.
SDR
Sales Development Representative responsible for outbound prospecting.
Deliverability
Email sending health measured by bounce rates and inbox placement.
System of record
The primary CRM or platform where pipeline reporting is finalized.
Outbound ops
The processes and tools that keep outbound execution consistent.
Pipeline stage
A defined step in the outbound process with clear exit criteria.
Sales engagement
Tools and workflows that manage outreach execution and follow-up.
Outbound workflow
The end-to-end process from lead capture to review and cleanup.
Segmentation
Grouping prospects by shared traits to tailor outreach.
Queue
The ordered list of tasks due today for outbound execution.
FAQ
ProspectB2B FAQ
Direct answers for US-market evaluation.
What is ProspectB2B?
ProspectB2B is outbound workflow software that keeps lead capture, segmentation, cadences, and a daily execution queue in one place.
Do you sell lead lists or B2B data?
No. ProspectB2B is not a data provider and does not sell lead lists or B2B data.
Is ProspectB2B a full CRM replacement?
Not always. Many teams use ProspectB2B as the outbound execution layer while their CRM stays the system of record.
Who is this best for?
It is built for SDR teams, founders, agencies, and outbound operators who want a clean daily queue and visible pipeline ownership.
How does the daily queue work?
Each cadence step creates a due task, so reps work from a single queue instead of ad-hoc reminders.
Can I import my existing leads?
Yes. You can import structured lead lists and map fields so segmentation stays consistent.
How does ProspectB2B help with segmentation?
Segmentation tags, notes, and ownership fields keep ICP rules visible and consistent across the team.
Does ProspectB2B include pipeline visibility?
Yes. The Kanban-style pipeline shows stage movement and next steps for outbound work.
Can it integrate with a CRM?
ProspectB2B is designed to complement a CRM, so teams can sync outcomes back to their system of record.
How does ProspectB2B support responsible outreach?
It keeps opt-out handling, relevance notes, and deliverability hygiene visible in the workflow.
Where can I review your trust documentation?
You can review Security, Editorial Policy, and Methodology pages linked from this About page.
Is ProspectB2B a sales engagement platform?
It functions as a sales engagement execution layer focused on outbound workflow rather than a full CRM.
What is the fastest way to evaluate the product?
Start with a small segment, run a cadence, and review the daily queue for one week.
Does ProspectB2B work for agencies?
Yes. Agencies use it to keep outreach tasks and ownership visible across multiple clients.
Next step
Make outbound execution predictable
ProspectB2B keeps sales prospecting tools focused on execution, not tool sprawl. If you want a clean daily queue and visible pipeline movement, start with a small segment today.