Practical frameworks for outbound research, list building, cadences, and tool decisions. Built for operators who need repeatable execution.
Lusha: A Practical Review for B2B Prospecting (Use Cases, Limits, and Validation Tips). Practical guidance for teams aligning lusha with clean outbound workflows.
Apollo.io Review: Where It Shines, Where It Misses, and a Prospecting Workflow That Avoids Spray-and-Pray. Practical guidance for teams aligning apollo.io with clean outbound
ZoomInfo Review: Data Strengths, Data Risks, and How to Validate Before You Reach Out. Practical guidance for teams aligning zoominfo with clean outbound workflows.
LinkedIn Sales Navigator: A Practical Prospecting Workflow (and the Limits You Need to Know). Practical guidance for teams aligning linkedin sales navigator with clean outboun
Gong for Revenue Teams: What It’s Great At, What It Can’t Do, and How to Operationalize Insights. Practical guidance for teams aligning gong with clean outbound workflows.
Salesloft: Revenue Orchestration Pros/Cons and a Practical Cadence + Coaching Workflow. Practical guidance for teams aligning salesloft with clean outbound workflows.
Outreach.io Review: Sales Engagement Strengths, Limits, and a Cadence System That Stays Human. Practical guidance for teams aligning outreach with clean outbound workflows.
Google Analytics 4 (GA4) for B2B: A Clean Measurement Setup for Lead Gen and Pipeline. Practical guidance for teams aligning google analytics 4 with clean outbound workflows.
Google Ads for B2B: The Campaign Structure That Prevents Wasted Spend (and Improves Lead Quality). Practical guidance for teams aligning google ads with clean outbound workflo
